The definitive guide to South Asian lingo

Definition 1 of 1


The original tagline for (as some claim) the longest running ad campaign in the world. Amul and daCunha associates have been dishing out the most original, quirky and funniest ad lines (or topicals as Amul calls it) since 1976 and have been instrumental in cooking up as many political discussions as vadapavs in that time.


Feel free to spend copious amounts of your spare time at
It apparently has every ad line ever dreamed up by the crazy daCunha copywriters
Added 2011-10-29 by Side Character




All India

Related Terms

amul baby, Amul Butter