The definitive guide to South Asian lingo

Definition 1 of 1

USP

\You Ess Pee\
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Abbreviation.
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Definition

Trust desis to take something, run with it to its logical conclusion and then to its various illogical conclusions and then still keep running..
USP or Unique Selling Proposition is MBA speak for some sort of business differentiators, but of course we use it in every form of communication except probably business.

Usage

Director to Press: I'm thinking of Salman for this role, His ability to flex his muscles and glare is his USP

if Rahul Dravid continues to use his USP, the cover drive tomorrow he is assured of a century before lunch time

Added 2011-09-05 by Side Character

Root

English

Region

All India

Categories

Money & Business