The definitive guide to South Asian lingo

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Abbreviation. July 13, 2011, Word of the Day


Short for Kamasutra, an Indian condom brand, whose ads featured the tagline, "Just ask for KS".

The line became a part of popular culture, frequently heard in jokes, Mad-Ads, PJs and the like. During this period, having a name like Krishna Somaiah or K.S. Prashanth was a soocide risk.


"I finally asked for KS and it was like putting on chewing gum peeled off the pavement of Brigade Road."
Added 2011-07-07 by Minkey Chief
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