Definition 1 of 1
Till recently, Indians were not fond of allopathic/Western medicines and ointments, and to label any commodity as having been derived from the ancient medicinal system of Ayurveda, was to find an instant market for it in the country. Vicco claimed to do just that.
The ads for this product were very popular in the 80's, and many a schoolkid could recite the whole jingle by heart.
"Vicco turmeric, nahi cosmetic!
Vicco turmeric ayurvedic cream.
Keel muhason ko jadd se mitaye,
haldi chandan ke gunn isme samaye,
twacha ki rakhsa kare ayurvedic cream!
Vicco Turmeric ayurvedic Cream!"