Definition 1 of 1
Pure Mard Brand is an adjective that every hot blooded Indian mard ka baccha will strive to achieve. A pure mard is one who has good dole-shole, probably an impressive looking moustache to show he isn't just a pretty boy. A pure mard has a big appetite for his maa ke haath ke paaranthe and can drink lassi by gallons. He is the quintessential hero, Bollywood style (hero here doesn't refer to Shahrukh Khan, a pure mard would be more like the muscular and angry Akshay Kumar). This angry young man will fight for his lady love and will protect his family reputation at the slightest chance he gets.
Obviously, he'll have a sharmili young, beautiful heroine pining for his love.
Aha, Akshay Kumar is all pumped up these days, ekdum pure mard brand dikhta hai!!
Added 2011-08-11 by chashmish chidiya