Definition 1 of 1
Definition
India is probably, the only country in world where you can sell such a product.
Since mid-nineties, hundreds of such products have hit the Indian retail market.
These products come in a cream form. They assure that if used 'regularly', they can turn the user from 'dark' to fair'.
Some even come with a 'scale' to verify that you have really turned 'fairer' than you were before.
There are even some creams, 'specialized for men'.
This accentuates the obsession of Indians with the 'fair' colour.
Since mid-nineties, hundreds of such products have hit the Indian retail market.
These products come in a cream form. They assure that if used 'regularly', they can turn the user from 'dark' to fair'.
Some even come with a 'scale' to verify that you have really turned 'fairer' than you were before.
There are even some creams, 'specialized for men'.
This accentuates the obsession of Indians with the 'fair' colour.
Usage
A typical ad would sound like:
Saat din mein Gora banaye - India's best selling fairness cream - XYZ
Saat din mein Gora banaye - India's best selling fairness cream - XYZ
Added 2011-12-25 by WonYendWonly
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