The definitive guide to South Asian lingo

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Boost

\boosht\
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Noun. May 1, 2013, Word of the Day
1

Definition

Somewhat chocolate-ty flavored health food drink made by GlaxoSmithKline and launched in India in the late '70s. A whole generation of Indian children were raised with a morning dose of Boost or Horlicks. Boost is best known for Indian cricket legend Kapil Dev's Rocky Balboa-like commercial featuring what is likely the very first sentence he spoke in English: "Boosht is the secret of my energy."

Usage

Kapil Dev: Boosht is the secret of my energy.
Added 2011-09-11 by Yain Maga

Root

English

Region

India

Categories

Food and Drink

Related Terms

Horlicks

Terms referencing this

Vicco Vajradanti, Melody hai chocolate-y

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yash

our energy

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