The definitive guide to South Asian lingo

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An Indian fizzy cola drink now owned by Coca-Cola corporation. Thums Up is a best-selling brand of cola in India, where its bold, red thumbs up logo is common. Introduced in 1977 to offset the expulsion of The Coca-Cola Company and other foreign companies from India, Thums Up, Limca, and Campa Cola gained nationwide acceptance. The brand was bought out by Coca-Cola who re-launched it in order to compete against Pepsi.


Lets drink a thumbs up.
Added 2011-07-05 by porkipaya
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