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The proposal was shelved after a brief conversation Mr. Suzuki had with some renowned Indian marketing strategists(RIMS). A part of the conversation is reproduced below. Confidential matter, please don't tell anyone.
He continues, " I ask you gentlemen to give your opinions, and we will start with Mr. Loganathan...."
Loganathan(RIMS): "Sir, I see no reason to change the name. It has been already popular and our market share is still 41% and I suggest we will retain 'Sujiki' itself unless you insist on changing it to 'Sujiki'
Balbir SIngh(RIMS): I agree with you Logan sirjee, and with you Sujuki Sir. My pheeling is 'Sujuki' was a hit and 'Sujuki' will also be a hit.
Balakrishnan Nair( RIMS): We are all saying the same thing sir.
We will rather retain the same name of 'Susuki' and not change it to 'Susuki' just because some Delhi dealers can't say 'Susuki' for 'Susuki' and they want to call it 'Susuki'