The definitive guide to South Asian lingo

Definition 1 of 1

ITC

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Noun.
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Definition

'Gold Flack' cigarettes both small or king-sized ones.
That's how Karnataka smokers say, if they ever use the actual name for the cigarette brand.
Etymologically speaking, for decades the only two major brands of ITC(Indian tobacco company), the monopoly on the subcontinent's cigarette market, sold were 'Wills' navy-blue/navy-cut and 'Gold Flake' plain/small/king.
The most popular one took the name"filter" or filtru so the other took ITC itself. The king version of Gold flake goes by "King" and the small version by "small"

Usage

Customer: yoy Kempanna, give me one ITC small.
Added 2011-08-13 by I love Dtool

Root

English

Region

Karnataka

Related Terms

gold fack

Terms referencing this

Filtru