The definitive guide to South Asian lingo

If you want to understand us desis, look no further than the products and brands we use and extol. Smiling when you hear tell of gold spot or thumbs up or maggi or mango duet or even driving around in an amby? We consume domestic brands with pride and jingoism (Gandhi once famously said "be indian, buy indian"). We love our biscuits (see Parle G) as much as we love our homegrown desi whisky (see Peter Scott) and our soft khadi half pants!

However, this is not to say that foreign brands have not laid their prehensile grip on the desi psyche.The wealthy lap up amreekan brands the way a Tambrahm inhales curdrice in the afternoon (quiz question: what do wealthy Tambrahms from foreign inhale?). Sometimes western taste goes into a Videocon Washing Machine and comes out as a safari suit on a naughty indian uncle with an attache!

Our ad industry is so creative that one of the most popular high school activities during a cul-fest is to parody major ads (see mad ads). Sometimes we go too far -- heard of the Ford Figo fiasco?

This category is dedicated to products good and bad, mad and rad. Enjoy this page. And come back often. Bye bye, Tata!

Flak

\Fl-ack\
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Noun.
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Definition

Slang for "Flake" as in "Gold Flake Cigarette"

Usage

Ben - Boss one "Flak" kodi!

Added 2013-11-23 by VP

Root

English

Region

Karnataka

Related Terms

Ciggy, Dum

Sidey

\side-e\
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Adjective.
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Definition

Commonly used in schools & colleges where the coolness factor is of utmost importance. 'Sidey' refers to anything that just is not cool (enough). Something or somebody who should not be touched with a yard-pole; should not be hung out with; should not be worn; should not be watched; etc etc.

In a more literary context - Of dubious or dodgy nature.

Usage

Dude: Bro, wat's with that sidey shit you're wearing?
Bro: Dude, washing machine not working!
Added 2013-07-25 by SmartAlec

Root

English

Region

All India

Related Terms

chom

Terms referencing this

chirkut

chesterdrawas

\chest-er-draw-ass\
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Noun.
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Definition

Chest-of-drawers - commonly written as chest-o'-drawers -
Pre-decessor of the modern day cupboards- usually an old, heavy, teak-wood contraption which has a set of drawers top to bottom. On the top are two drawers side by side, which were used to store all kinds of knicknacks- a typical drawer could have hundreds of forks, spoons, knives of all shapes and sizes. The lower drawers were single - often 4 feel long, used to store all kinds of large items that were too big to fit into the smaller ones. The large size of drawers invariably gave you a strained muscle if you pulled too hard to open them - inevitable in the monsoon when the wood expanded and the drawer got stuck in an awkward half open half closed position and refused to move in or out despite our best efferts

Usage

What men, why dont you keep dem new plates in the chest-o-drawers?
Added 2013-07-22 by Thunderbold

jholawala

\joe-lah wah-lah\
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Noun.
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Definition

A jholawala is someone who walks around with a jhola, which is a type of cloth bag, and exudes an air of artistic and literary erudition, with a distinct "son or daughter of the soil" vibe. This might include dressing up in a Kurtha Pyjama or at least wearing a kurtha shirt over jeans, along with sandals. The jhola itself may vary in look, feel, colour pattern, and size, ranging from Tibetan themes to the use of khadi.

A jholawala may be a JNU type, or, at best, a mystic; a JNU type is very likely to be a jholawala.

Usage

That Arun is such a jholawala, man, riding a bicycle and expounding views on Satyajit Ray's films. What does he have in his jhola, anyway? Hopefully, it contains a real life.
Added 2013-06-27 by mainmacha

Root

Hindi

Region

All India

Related Terms

JNU types, Pseud

Terms referencing this

Jhola Chap, Parallel cinema

Videos and Images

3 2
Noun.
0

Definition

For many Indians, after spending several grueling years in Tuitions and IIT-JEE classes, success = getting on an Air India plane and going to Amreeka or the Gelf only to earn money and send it back to their loving ammas who will proudly say "from where to where" my little beta has gone. This proclamation of maternal pride is typically made over some hot celebratory gajar ka halwa!

Historically, usurious companies like Western Union, MoneyGram and/or banks would help with the movement of this money; oftentimes charging exorbitant prices. The money would also arrive on IST.

Xoom is a disruptive cross-border money transfer or remittances company that makes it fast and cheap for Indians abroad to send money to India. They are have gained so much traction that they now have Big B dressed up in a blue velvet jacket, supporting the brand.

Usage

"I recommend Xoom" - Amitabh Bachchan
Added 2013-05-26 by Dishoom Dishoom

Root

English

Region

All India

Related Terms

Big B, hawala, hundi, Black Money, gelf

Videos and Images

1 0
Noun.
0

Definition

Hey Mumbai trying to copy your cousin brother NYC is it? Should we sing Copy Cat Kill a Rat Sunday Monday Eat Your Rat?
Mumbai now has its own logo. Issued by the Brihanmumbai Municipal Corporation (BMC) the logo is supposed to represent Mumba Devi, the deity the city is named after. "Majhi Mumbai" or "my Mumbai" is the slogan on the logo.

Indian obsession with a woman's maternal role (see above mother there is no other) is clearly visible in the city's logo where a blue dot atop a black circular outline of arms denotes a mother embracing a white flower, symbolic of a child it simms.

If you ask us, it looks like a Fatty Bombalatty fellow rubbing his stomach after consuming jalebi mixed with a small ganja leaf or a post-prandial Mumbaikar ambling around Chaupati after eating Bhelpuri!

Samosapedia gives it a B-

Usage

"Isn’t it interesting that in an age where voting by sms, calls, contests on facebook/twitter are common, the BMC decides to take this regressive step and choose a logo for Mumbai without its citizen’s participation, input or involvement"
Added 2013-05-17 by Dishoom Dishoom

Root

Marathi

Region

Bombay

Related Terms

rupee symbol, Mother India

Videos and Images

chance ey illa

\chance-ey-illa\
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Phrase.
0

Definition

chance ey illa : is a combination of two words from two separate languages combined together to form one single phrase to convey a message of Impossibility.

Used in its normal form it conveys a negative message about anything its being used with. It symbolizes a state of a very high impossibility of anything being good or happening.

Usage

Man1 : Dude, did you see how good that movie was ?
Man2 : Chance ey illa.

Added 2013-05-10 by H

Khara Zehr

\kha-raa ze-her\
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Adjective.
0

Definition

unique mix of two words from two different dialects combined to form Khara (Marwari#Bitter) & Zehr (Urdu#Poison)

means something that is unique and different. it is an adverb but used mostly as adjective.

Usage

batman ride in rises is just khara zehr
swimming in outdoor pool at sub zero temperatures in north of russia is khara zehr experience
chameli by katrina is khara zehr performance
Added 2013-05-05 by MOreHITs

Fevicol

\fay-vee-coll\
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Noun.
0

Definition

The second-most popular sticky substance in the sub-continent, after "gum", it will repair just about everything including a broken heart if one was to believe the latest (brilliant) ad campaigns on TV.

Whether you snapped your buddy's new Natraj pencil clean in two or smashed your amma's favourite flower pot, just reach for salvation in the guise of that ubiquitous white tub with the royal blue lid... you know the one I'm talking about, behind the Bombay Anandabhavan sweets box full of used up ball point pens.

But first you'd have to pry the lid off with a screwdriver since it's sealed shut from a previous layer of hardened gum. Then peel back the half inch thick layer of useless skin caked over from when your cousin brother left it open after wrapping his fair notebooks in brown paper. Under which is the last millimetre of precious white amber with 3-4 houseflies preserved in it for posterity.

The best tool for application, unless you'd purchased the high end version with the (single-use) plastic brush, is the tip of your index finger. When you're done with the functional part of your project, go ahead and add an extra glob of Fevicol on your fingertip and gently blow until it dries there.

Now you can pretend to touch your friends with a dangerous gummed finger and watch them freak out and laugh like anything at their gullibility. Fun!!!

Usage

Somu: "Mummee, I fell and cut my leg. It is paining!"
Mummy: "Just put Fevicol for now. When your father comes I'll ask him where he kept the bandages. Only he knows..."
Somu: "Fevicol on my hurt??? No..."
Mummy: "Your choice, otherwise I'll put Tincture of Benzene!"
Somu: "Noooooooooo...!"
Added 2013-05-04 by Studmuffin

Root

English

Region

All India

Videos and Images

2 0
Phrase.
0

Definition

We all know what a fiasco is. But a Ford Figoso is a different type of fiasco. Neologism coined by Samosapedia to refer to an ad campaign gone terribly wrong. Has its origins in the egregious Ford ads. In one ad, three bound and gagged Kardashian sisters are depicted in the custody of Paris Hilton. In another, the former Italian prime minister Silvio Berlusconi smiles and flashes a two-fingered V-for-victory sign like a naughty indian uncle from the driver’s seat of a red Figo, while three comically exposed bunga-bunga party participants with ball gags in their mouths are bound hand-and-foot in the dicky.

Usage

Ad Executive 1 at Goafest: Hey man wouldn't it be cool to make an ad about coke where we play on the word cock and depict indian women worshiping a large coke-shaped lingam?
Ad Executive 2: Mad or what?....feels like a Ford Figosco
Added 2013-05-02 by Dishoom Dishoom

Root

English

Region

All India

Related Terms

The Italian Job, Pappardelhi

Videos and Images